SQL Server’s window functions allow you to perform calculations across sets of rows that are related to the current row, without collapsing those rows into a single result like traditional GROUP BY aggregates would. When combined with the DATEDIFF() function, they can open up many options for analyzing temporal patterns in your data.
Moving averages smooth out short-term fluctuations to reveal longer-term trends in your data. Unlike a simple overall average that treats all historical data equally, a moving average focuses on a sliding window of recent events. This can be quite relevant when analyzing process durations, response times, or any time-based metric where you want to understand current performance trends without being overly influenced by distant historical data.